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Official WhatsApp Business Platform

Build customer conversations that move business forward.

Connect your business to the official Meta WhatsApp Business Platform with a scalable API for campaigns, notifications, customer support, automation, CRM workflows and AI-powered conversations.

Calculate WhatsApp Cost → Explore API Features
✓ Official Meta Cloud API
✓ Rich media & interactive messages
WhatsApp Business API
Cloud API
Your BusinessOfficial business account
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APIAutomation ready
WhatsApp Business Platform

Everything you need to turn WhatsApp into a business channel.

Use the official Cloud API to connect WhatsApp with your applications, CRM, support desk, marketing stack and automation layer.

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Cloud API

Build programmatic messaging flows without managing your own WhatsApp API infrastructure.

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Templates

Use approved message templates for marketing, utility and authentication use cases.

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Webhooks

Receive message events and delivery updates so your application can react in real time.

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Interactive Messages

Add buttons and structured interactions that make customer journeys easier to complete.

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Rich Media

Send text, images, documents and other supported media as part of customer conversations.

AI

AI & Automation

Connect your own AI agent, CRM or workflow engine to automate support and lead qualification.

How Meta Cloud API works

One API layer. Multiple customer journeys.

Meta's Cloud API is designed for medium and large businesses to communicate with customers at scale and connect WhatsApp to backend systems, CRM and marketing platforms.

01
Meta Business PortfolioSet up the business assets required for your WhatsApp Business Platform account.
02
WhatsApp Business AccountConnect your WABA and business phone number to the messaging infrastructure.
03
API + WebhooksSend messages from your application and receive delivery, read and inbound message events.
04
Automation LayerConnect CRM, helpdesk, chatbot, AI agent, payment or order systems around the API.

Official Meta WhatsApp Business Platform

Cloud API is hosted by Meta. It can connect thousands of customers with agents or bots and integrate with backend, CRM and marketing systems.

Business PortfolioWABABusiness PhoneWebhooksCRMAI
Built for growth

Use WhatsApp across the full customer lifecycle.

From the first promotional message to support, order updates and authentication, build a connected customer experience.

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Marketing

Offers, product launches, broadcasts, reminders and re-engagement campaigns.

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Utility

Order confirmations, shipping updates, invoices, appointments and service notifications.

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Authentication

OTP, login verification and other customer identity workflows.

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AI Support

Automated FAQs, lead qualification, routing and human-agent handoff.

WhatsApp API Cost Calculator
Estimated cost
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Basic plan · Platform fee applies only if Utility-only is selected
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Marketing
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Utility
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Message type
Marketing messages
Utility messages

Ready to build on WhatsApp?

Launch campaigns, notifications, support automation and AI-powered conversations on the official Meta WhatsApp Business Platform.

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